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Every Business Has a Backstory

 

LATEST EPISODE

She Started With Nothing. Now There’s a Waitlist.
Guest: Dr. Carrie Sands shares her hustle

Dr. Carrie Sands started her first chiropractic practice with $0, no financial backing, and zero patients — now, she runs a waitlist-only wellness clinic in Northern Michigan and has built seven successful practices along the way. In this episode of Founders Hustle, she shares the raw truth behind her entrepreneurial rise, the marketing that actually worked, and what it takes to build a loyal client base from scratch.

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ABOUT THE PODCAST

Building a business is messy and that's exactly why we're talking about it. 

The Founders Hustle  dives into the real, raw, and occasionally ridiculous-but-inspiring stories behind small businesses. From kitchen-table startups to “what-was-I-thinking” moments, this podcast pulls back the curtain on the rollercoaster ride of entrepreneurship.

It’s honest, unfiltered, and sometimes hilariously relatable. Hosted by Judy Swafford, a lifelong people-curious soul with an insatiable love for stories (and yes, someone who used to read obituaries just to feel connected), this show is fueled by a deep desire to understand what makes people tick. Whether it was a well-planned launch, a total accident, or a beautiful mess of both, every entrepreneurial backstory deserves to be told… and we’re here for it. 

 

WHAT OUR LISTENERS ARE SAYING

 

"Finally, a show that talks about the real side of building a business."

Steve Hamacher

"I didn’t know I needed this podcast until I hit play. Now I’m hooked."

Carol Hazelgrove

"It’s so refreshing to hear the real stories behind local businesses — not just the wins, but the heart behind them."

Eric Tatro

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