Judy Swafford is a lifelong storyteller with an unshakable curiosity about people, their quirks, their dreams, and yes, even their obituaries. (She used to read them for fun. No judgment.) With a background in marketing and decades of experience helping brands find their voice, she now turns the mic toward entrepreneurs to uncover the raw, funny, and sometimes wildly unexpected paths to business ownership.

Whether you're launching your first venture or just love a good origin story, Judy brings a knack for connection to every interview. Her mission? To remind us all that behind every business is a human and behind every human is a backstory worth sharing.

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